Various House Brands

Catering Different Segments of the Market

With a history that spans approximately 12 years since the commencement of our business in 2012, we have successfully grown our product offerings to include a wide range of decorative paints and protective coatings for household and industrial applications, as well as colourants, binding and coating chemicals, painting tools and accessories, and aerosol spray paints. Our products are sold under our house brands, namely ‘Smart Paints’, ‘Durra Paints’, ‘Toplus’, ‘Hunter’, ‘Aquatint’, ‘Flexitint’, ‘King-Bond’, ‘Goldliner’ and ‘Bond7’.

Multi Distribution Channel

Wholesalers, Dealers, Authorised Distributors, Business end-user, Consumer end-user. To serve the market in Malaysia and across South East Asia.

Our Group adopts a multi-channel distribution network comprising wholesalers, dealers and authorised distributors as well as our own sales and marketing team, to reach out to a wide customer base to achieve economies of scale and grow our market share.

Technical Expertise & Product Knowledge

To develop and manufacture decorative paints, protective coatings and colourants that align with current market trends and demand

Our technical expertise and knowledge on decorative paints, protective coatings and colourants is backed by our in-house product development team.

Further, with our technical expertise and knowledge, we have the flexibility to source raw materials to adapt to our costing, formulation and manufacturing needs, thus giving us the flexibility to choose our suppliers. This allows us to ensure that the quality of our decorative paints and protective coatings are consistent as well as to promote better cost management.

Experienced and Hands-on Key Senior Management Team

With over 40 years of experience in paints and coatings industry.

Our Group is led by an experienced and technically skilled key management team that has accumulated years of industry experience and in-depth knowledge of our business operations. Our Managing Director, Goh Chye Hin, who has 41 years of experience in the paints and coatings industry, has played a pivotal role in steering the growth and success of our Group. His experience, drive and passion for our business have been instrumental to our Group’s success to date. He has conceptualised and implemented various business and marketing strategies that led our Group to its current position in the industry.