About Us
ABOUT SMART ASIA CHEMICAL BHD (”SMART ASIA”)
SMART ASIA specialises in developing, manufacturing, distributing, and selling a diverse range of decorative paints and protective coatings for household and industrial applications. The company owns esteemed brands like 'Smart Paints,' 'Durra Paints,' 'Toplus Paints,' and 'Hunter Paints,' offering an extensive portfolio to cater to various customer needs with durable and aesthetically pleasing solutions.
Additionally, SMART ASIA is involved in complementary products like colourants, which play a vital role in achieving desired paint shades. The company continuously invests in R&D to introduce innovative offerings that meet evolving customer requirements, driven by a commitment to excellence.
Our Business
Our Group is principally involved in the development, manufacturing, distribution and sale of decorative paints and protective coatings for household and industrial applications. In addition, we are also involved in the development, manufacturing, distribution and sale of related products, namely colourants, and binding and coating chemicals; sale and trading of painting tools and accessories, aerosol spray paints and other related products to complement our decorative paints and protective coatings offerings. We also provide ODM services of decorative paints, protective coatings as well as binding and coating chemicals for third party brand owners.
Decorative Paints & Protective Coating
Painting Tools and Accessories, Aerosol Spray Paints, Binding and Coating Chemicals
POS Universal Colourants & In-Plant Colourants
Our Strength
Our strength, encompassing various house brands, multi-channel distribution, technical expertise, and a seasoned senior management team, lays the groundwork for boundless future growth and success.
Various House Brands
Catering Different Segments of the Market
Multi Distribution Channel
Wholesalers, Dealers, Authorised Distributors, Business end-user, Consumer end-user. To serve the market in Malaysia and across South East Asia.
Technical Expertise & Product Knowledge
To develop and manufacture decorative paints, protective coatings and colourants that align with current market trends and demand
Experienced and Hands-on Key Senior Management Team
With over 40 years of experience in paints and coatings industry.