About Us

Our Company was incorporated in Malaysia on 13 May 2019 under the Act as a private limited company under the name of Smart Asia Chemical Sdn Bhd. Subsequently, our Company was converted to a public limited company on 30 May 2023 and assumed our present name as Smart Asia Chemical Bhd.

The history of our Group dates back to 11 May 2012 when Ztree (M) Sdn Bhd was incorporated as a private limited company. On 8 March 2016, Ztree (M) Sdn Bhd underwent a name change to Smart Paint (Selangor).

The table below sets out the history and development of our business:

Key Key Events and Milestone
2012
  • Ztree (M) Sdn Bhd was founded by our founder and Managing Director, Goh Chye Hin, along with our Non-Independent Executive Director, Kee Hui Lang, to venture into the trading of third party branded decorative paints, protective coatings as well as painting tools and accessories.
2013
  • We ventured into the decorative paints and protective coatings manufacturing business upon the incorporation of Bond Paints (M) Sdn Bhd, which later underwent a name change to Smart Paint Manufacturing Sdn Bhd in 2015. We manufactured and sold decorative paints and protective coatings under our first house brand 'Smart Paints'.
  • We rented and operated from a factory in Taman Perindustrian Gemilang, Ulu Tiram, Johor.
  • We recorded our first export sales when we exported our products to a customer in Brunei. In the same year, we also recorded our first export sales to Singapore, which further expanded our customer base.
  • We launched our second house brand 'Toplus' to carry our decorative paints and protective coatings.
  • We first acquired several Smart Colour POS Tinting Machines and set up the machines at our dealers' stores. Smart Colour POS Tinting Machines are machines that allow on-the-spot mixing to obtain a wide range of paint colours whereby colourants (i.e. concentrated pigment solution) are mixed with a paint base in accordance to the colour codes selected by retail end-users.
2014
  • We recorded our first export sales to Indonesia.
2015
  • As our business grew, we acquired an adjacent factory to store finished goods as well as to house our product development facility until to-date.
  • We expanded our product offerings when we began to manufacture and sell binding and coating chemicals under our third house brand 'King-Bond'.
2016
  • We launched our first Zero VOC paint series, namely Eco-Wash.
  • We recorded our first export sales to Cambodia.
  • We launched our fourth house brand 'Hunter' to carry our decorative paints and protective coatings.
  • We continued to expand the distribution of our Smart Colour POS Tinting Machines and achieved a new milestone with approximately 140 retail hardware stores/retail paint shops carrying our Smart Colour POS Tinting Machines across Malaysia by the end of 2016.
2017
  • We expanded our product offerings to include aerosol spray paints which is launched under our fifth house brand 'Bond7'.
2018
  • We acquired the rented factory at Taman Perindustrian Gemilang, Ulu Tiram, Johor, which remains as our headquarters and manufacturing facility until to-date.
  • We started manufacturing POS universal colourants in Johor. POS universal colourants are in-house developed colourants that are specifically catered for use in our Smart Colour POS Tinting Machines.
  • The distribution of our Smart Colour POS Tinting Machines expanded further and we recorded approximately 200 retail hardware stores/retail paint shops carrying our Smart Colour POS Tinting Machines across Malaysia by the end of 2018. We also recorded our first sales of Smart Colour POS Tinting Machines to Indonesia.
  • In anticipation of our future expansion, we acquired 3 pieces of land located in Estate Perindustrian Bemban, Batu Gajah, Perak from Perbadanan Kemajuan Negeri Perak.
2019
  • We launched our sixth house brand 'Aquatint' to carry our POS universal colourants as well as in-plant colourants.
2020
  • We launched our anti-viral and anti-bacterial paint series, Eco-Medi SafeGuard+.
  • We launched our seventh house brand 'Durra Paints' to carry our decorative paints and protective coatings.
  • We launched our eighth and ninth house brand, 'Unitint' and 'Flexitint' to carry our in-plant colourants.
  • We recorded our first export sales to Vietnam and China.
2021
  • We achieved a new milestone when the distribution of our Smart Colour POS Tinting Machines reached approximately 320 retail hardware stores/retail paint shops across Malaysia by the end of 2021.
  • By the end of 2021, we also achieved a cumulative sale of 53 units of Smart Colour POS Tinting Machine across Indonesia, Singapore, Brunei and Cambodia.
2022
  • We acquired the trademark of 'Goldliner' from UT Holdings and with that, 'Goldliner' became our tenth house brand.
  • We further expanded our operational facilities when we acquired another adjacent factory to store raw materials until to-date.
  • We commenced construction of our Perak Plant located in Estate Perindustrian Bemban, Batu Gajah, Perak that we acquired in 2018.
2023
  • We received The BrandLaureate SMEs BestBrands Award 2023 from The World Brands Foundation, an award that recognises a company's effort in branding.
  • The construction of our Perak Plant was completed.
2024
  • We rebranded all our products under 'Unitint' to 'Flexitint'.
  • We were listed on the ACE Market of Bursa Malaysia Securities Berhad. Mercury Securities Sdn Bhd was the sponsor responsible for our admission to the ACE Market of Bursa Securities.
2025
  • We have entered a collaboration with an industry partner to explore opportunities in enhancing our capabilities in advanced construction chemical systems.
  • Further expanded our distribution network with the placement of an additional 38 Smart Colour POS Tinting Machines to wholesalers and dealers, reinforcing its retail growth strategies.